"Bing" is an award-winning animated series that follows the adventures of Bing, a typical preschooler, and his friends. The plot of the series focuses on child development and everyday life situations to help the youngest viewers enjoy healthy social and emotional development.

Since its first appearance, Bing has become so popular that children wanted to always have him by their side. This led to a whole range of toys being created that are fully suitable for children's age and developmental capacities.