Since its first appearance on the global market in 2017 Squishmallows have made a genuine revolution in the toy world. It doesn't occur very often that both kids and adults equally love a plush toy. This affection is also confirmed through the numerous awards Squishmallows regularly win. The most recent is this year's winner of the global Toy of the year awards in the categories "Best license" and "Best plush of the year".

Squishmallows easily capture the love of the customers. The quality and softness of the materials, vivid colors, and different shapes and sizes distinguish them from all other similar plush toys. They also get global adoration because of the uniqueness of each character. That's why is so easy to find one or a few Squishmallows that one can relate to. Join the #Squishmallowssquad!